Hello, My name is Byron, or BJ

It’s nice to meet you. I am a multi-award-winning film director living in both California and Indiana.

I believe in living a life fully in tune with the human spirit. I have been working in Film and Television for 20 years and as a Creative Director for 10 years. Throughout my experience, I have found myself in many different roles in many different organizations, productions, and campaigns. I have found that to be an effective Director, you must first know every single role of your teammates on each task in order to be effective. It is as simple as understanding the problem each role on set may bring to me as the lead storyteller. This is essential to working towards solving anything.

Philosophy

To truly direct, we must understand life; more importantly, we must understand our lives as directors.

“Let a little life into the frame.”

—Anonymous

Kaizen is a word I adopted from working with manufacturers and brands that use and implement the Toyota Production System (TPS) in their companies. I integrate Kaizen (Continuous Growth) into all areas of my life. I believe that to be an effective Creative Director, I must also be an effective person who is at one with growth in the human spirit. It is all about spirit.

I can explain. Let me take you to the mountains. Or bring the mountain to you as my client. My mindset is that of climbing a mountain.

 2026/27 Creative Directors Portfolio

Saving the Montgomery Mustang Herd

I believe we have an obligation to leave this planet better than we found it. I also believe that we need to stand up for what we believe in, with truth as our resolve. I found myself spending a lot of time with a herd of mustangs on Montgomery Pass in the Eastern Sierra, and when the U.S. Forest Service announced they would be rounding 450 horses up from Long Valley, I decided to put my skills to work trying to stop what I perceive to be inhumane and wrong.

Each of these videos is experiencing a fair bit of virality and is still circulating, as the issue of wild horse roundups has become of national importance.

Not your typical Gas Station “Spot.”

Working with Nate was one of my favorite experiences this year so far. What wonders you can achieve in Cinema when you hire on great performers. Acting embodies a character, allowing performers to explore human experience and emotion. Through physicality, vocal expression, and interpretation, actors immerse audiences in various worlds. Whether on stage or screen, it requires skill, creativity, and empathy, connecting performers with their roles and viewers to foster a shared understanding of humanity.

 SOCIAL MEDIA DIRECTION

Being a Creative Director in 2027 means taking more responsibility than ever before to ensure our campaigns meet our goals with engagement across all platforms. We must remake ourselves into something of a logical director as well as a creative, watching how posts perform and adapting the creative plan to adhere to performance within each distinct platform.

This takes strategy. And knowledge of how each platform behaves. Virality isn’t simple, but there are many factors that contribute to it on each platform that can be met with creative design and tactics. We can move forward with Kaizen this way, by measuring the results with insights. And mastering Virility with our audience.

Caltrans District 9 Campaigns.

In this age, we owe it to our customers to perform on the platforms where they give their attention effectively. In order to achieve this, we must ensure we are delivering the information they need to know in the channel where they are most likely to receive it.

This means shorter and extremely concise videos that show what is happening—now. Especially when it comes to roadways and travel conditions.

Here are some examples of viral videos that travel far on social media and deliver the message perfectly. This may not be social media storytelling but it does paint the perfect picture for a customer who may decide to travel snowy or wet roadways to their destination.

The video itself tells the story and spreads over social media arriving at most of audience organically. We simply needed to be at the flood to obtain the footage. Part of the time, it is most important to be there, where it is all happening, to capture it. The post speaks for itself.

The concept of short and precise video holds true across all social media platforms, including X, Threads, and Bluesky. We lose out audience after 1.5 seconds if they are not interested in the information. We must post the core of the info we want to reach our audience.

Shorter form video is nice, sometimes though, we need a longer form of video to tell the full story to our audience. This may take down the number of views and virility but it is necessary in certain subject. To direct this aspect is to use data and discernment about the subject matter.